Peacock to lift its subscription costs on August 17

Peacock is delivering unhealthy information to its subscribers tonight. Starting at 12 a.m. EDT, the streamer is notifying current clients that it’s elevating its subscription costs on August 17. The change will have an effect on new clients instantly. This would be the first time Peacock has skilled a worth hike since its launch.

Customers must pay $5.99 per 30 days for Premium (advert supported), up from $4.99. In the meantime, Premium Plus (ad-free) will get a $2 enhance to $11.99 per 30 days.

The explanation for the change, the corporate claims, is so it might proceed to spend money on offering high-quality content material and consumer expertise.

The worth hike may also enable Peacock to stay aggressive within the market, given rivals like Netflix and Max are charging upward of $19.99/month. Final 12 months, Apple TV+ raised its subscription price to $6.99/month.

Plus, Paramount+ lately upped its advert plan to $5.99/month and its new ad-free tier, Paramount+ with Showtime, to $11.99. Whereas Peacock would be the similar worth as Paramount+, the streaming service doesn’t precisely have dozens of Showtime originals to boast about.

Nevertheless, the streamer does tout its reside sports activities providing, which it calls the most important of any direct-to-consumer streaming service within the U.S., with over 5,000 hours of content material. This contains the Girls’s World Cup, Sunday Evening Soccer, Premier League, Huge 10 and extra.

Peacock additionally affords subscribers each day reside information, 24/7 streaming channels, and unique titles “Poker Face,” “Mrs. Davis,” “The Continental,” “Bel-Air,” “Dr. Dying,” “Primarily based on a True Story” and “Bupkis.” It’s additionally the one premium streamer with next-day entry to all of NBC and Bravo’s new exhibits.

Since launching in 2020, Peacock has launched greater than 80,000 hours of content material, in keeping with the corporate.

The worth hike comes on the heels of the corporate reporting $704 million in losses within the first quarter of 2023, up from $456 million in the identical year-ago interval.

With a purpose to flip a revenue, Peacock has shifted away from its free providing, eradicating the choice for brand spanking new clients. Additionally, the ad-supported tier is not bundled at no further cost for Xfinity clients.

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