CleanTechnica Would Love Your Assist

For greater than a decade, CleanTechnica has been transferring markets. Our mission since day one has been to speed up the cleantech revolution. We do our greatest to convey you the information you can share with your pals to point out them how superior cleantech is, stuff that may inspire folks to make good selections for themselves and for our world.

Perhaps you realize all that. Nevertheless it’s time I share my private story to shine just a little gentle behind the scenes right here at CleanTechnica. I’m the founding father of CleanTechnica, and at the moment serving as its COO. I’m simply previous center aged. I’ve an MBA and 5 climate-saving startups beneath my belt, and spent a 12 months doing sustainability consulting work for a number of Fortune 500 firms. I’ve raised greater than 1,000,000 {dollars} for my different startups, created dozens of inexperienced jobs, and arguably have carried out my half to assist save this stunning Backyard of Eden planet we reside on.

And I made about $30,000 final 12 months. To say the media enterprise is a troublesome one is an understatement.

I’ve solely been ready to do that work as a result of I’ve been financially steady since my early 20’s. However the one purpose I’m is as a result of my mother and father handed away earlier than they may spend their retirement cash. My dad died unexpectedly after I was 24, and he had a life insurance coverage coverage. I received a bit of cash from it, invested it in my first dwelling, and have lived beneath my means ever since. My authentic enterprise associate at CleanTechnica needed to fireside everybody, together with Zach, despite the fact that he’d promised Zach fairness to assist get the location rising. His plan was to let Google search proceed to feed the location site visitors every month, winding all the way down to nothing ultimately however harvesting the residual promoting cash from Google adverts (which, on the time, was about $11,000 per thirty days) — and use it as his funds to start out one thing else. Had I not had the assets to purchase him out of his share of fairness, after which dig in and work for peanuts for a number of years, CleanTechnica as you realize it wouldn’t exist as we speak.

Zach, my enterprise associate for greater than 10 years now and co-owner of CleanTechnica, has additionally spent greater than a decade working nicely beneath what he’s price. The person has labored tirelessly to publish tales to assist firms and other people transfer their buying selections towards a cleantech future, and to counter fossil-funded hit jobs towards cleantech, not taking a full time off of labor (together with weekends) for about 13 years. We do it as a result of we really feel the necessity. We do it as a result of we like it. We do it as a result of we all know it’s efficient. We do it as a result of it helps calm our local weather nervousness — the one balm for stress is “do one thing about it.” And we’ve got. And so have numerous others alongside the way in which: writers, editors, search engine optimisation specialists, IT professionals … all of us do that as a result of we’ve got to do one thing about local weather change.

The media enterprise, as we speak

As this firm’s “enterprise man” (Zach being the inventive genius who I assist with gross sales, challenge administration, and such), I regulate developments in our trade. Media is a troublesome trade, however it’s been getting more durable and more durable. Right here’s some data from a latest NYTimes article by Lydia Polgreen that I assumed summed it up nicely:

“Final week, The Los Angeles Instances introduced it’ll cut back its newsroom workers by 13 p.c, a month after the paper celebrated successful two Pulitzer Prizes. Final month, Vice, an organization that when appeared just like the invincible way forward for media, sought chapter safety. BuzzFeed shuttered its Pulitzer Prize-winning information division. Insider slashed its workers by 10 p.c this 12 months; its journalists are at the moment on strike. Lots of of journalists from Gannett, the as soon as mighty native information firm, additionally staged a brief strike final week after years of staffing and finances reductions. We’ve seen deep cuts on the main TV and cable information networks. MTV Information closed its doorways.

“And final week, the ache hit near dwelling for me: A lot of my former colleagues at Gimlet, the bold podcast studio the place I labored from 2020 to 2022, misplaced their jobs. The pink slips landed shortly after the crew received a Pulitzer Prize for an investigative podcast.

“The lack of jobs in any trade, notably one as central to defending our democracy as journalism, is all the time worrying. However what makes these losses notably troubling is what many of those information organizations have in frequent: They sought to make high quality information for the plenty that value little to nothing to eat.”

For these media shops with a paywall, just like the NYTimes, and sufficient subscribers, it’s a beautiful growth to see them now free from any battle of curiosity that may doubtlessly come up from the standard media enterprise mannequin. Do you know the NYTimes acquired greater than $30,000 every week for a chunk funded by huge oil? For greater than a decade? I’m glad they’ve seen the sunshine and have discovered a enterprise mannequin that eliminates that temptation. However the NYTimes shouldn’t be the norm. The norm is that media shops which might be pleasant to a specific trade (e.g., huge oil) get promoting {dollars} from that trade. They use that cash to recruit new audiences, and the result’s apparent: individuals who don’t pay for information don’t perceive local weather change.

Polgreen continues, within the NYTimes piece: “It bodes unwell for our democracy that those that can’t pay — or select to not — are left with no matter our damaged info ecosystem manages to serve up, a loopy quilt that features tv information of diminishing ambition, social media, aggregation websites, partisan information and discuss radio.”

Right here’s how one can assist CleanTechnica

In the event you worth our work, I’m asking you on to please pitch in. We’d like to have $5 a month from you to assist us maintain our efforts and proceed to struggle local weather change by accelerating the cleantech revolution. In the event you can afford it, if you happen to really feel compelled, we’d love you for it. In the event you can’t, that’s 100% okay. You may also assist us by sharing our website with others everytime you really feel compelled to take action.

So as of magnitude (huge to small), right here’s an inventory of how you may assist us. We thanks!

  1. Spend your organization’s advertising {dollars} with us. We desire to earn cash the old style manner. If you realize the one who buys adverts on your firm, ship them this hyperlink.
  2. Pitch in month-to-month, both by way of Paypal or Patreon. $5 a month from even 1% of our viewers would set us free from having to run any adverts we don’t wish to run (just like the default adverts you see on the location which might be served up by third events like Google primarily based in your shopping historical past). It will assist catapult us to development, which might solely do good for the world.
  3. Subscribe. Be a part of our day by day e-newsletter, weekly e-newsletter, YouTube Channel, or the CleanTech Speak podcast. You’ll find hyperlinks to all of those right here.
  4. Share. Ship a pal an article. Inform them that CleanTechnica is authentic journalism, unbiased, not company owned, that goals to tell, educate, and entertain, with the objective of accelerating the cleantech revolution.

Thanks for studying. We’ll maintain doing our greatest. Assist us gasoline that, and our greatest turns into even higher. I’m fond of claiming that if we had a nickel for each time we heard, “I purchased my first __________ (fill within the clean with a clear know-how buy) due to one thing I learn on CleanTechnica…”, we wouldn’t must ask for cash. Wanna assist speed up that motion? $5 a month is all it takes.


I do not like paywalls. You do not like paywalls. Who likes paywalls? Right here at CleanTechnica, we applied a restricted paywall for some time, however it all the time felt improper — and it was all the time powerful to resolve what we should always put behind there. In idea, your most unique and finest content material goes behind a paywall. However then fewer folks learn it! We simply do not like paywalls, and so we have determined to ditch ours.

Sadly, the media enterprise remains to be a troublesome, cut-throat enterprise with tiny margins. It is a endless Olympic problem to remain above water and even maybe — gasp — develop. So …

In the event you like what we do and wish to assist us, please chip in a bit month-to-month by way of PayPal or Patreon to assist our crew do what we do!


Join day by day information updates from CleanTechnica on e-mail. Or comply with us on Google Information!


Have a tip for CleanTechnica, wish to promote, or wish to recommend a visitor for our CleanTech Speak podcast? Contact us right here.

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