Lee Fixel’s Addition leads $6M seed spherical in Egyptian fintech Flash 


Driving monetary inclusion by means of digital fee strategies is among the many high priorities for the governments of Africa’s greatest tech ecosystems the place money continues to be king. A number of initiatives launched by these governments have elevated the variety of banked residents of their respective nations. In Egypt, as an example, platforms like Fawry and InstaPay — tapped into the apex financial institution’s insurance policies to cut back money dependencies — are accountable for the unfold of e-wallets and playing cards within the North African nation the place 64% of Egyptians elevated their adoption of digital funds options final yr. The variety of cell phone wallets reached 46,500 per 100,000 folks, based on a Mastercard report.

Whereas e-wallets and playing cards dominate the digital funds panorama, Egypt’s apex financial institution is eager to advertise one other technique: contactless funds, after lately issuing laws governing fee card tokenization on cell apps. Nevertheless, with providers corresponding to Apple Pay, Google Pay and Samsung Pay — which permit clients to make contactless funds with digital playing cards in cell wallets by way of NFC (near-field communication) tech — principally absent in Africa, platforms like Flash present another by means of QR codes.

The Egyptian fintech, which supplies cashless fee options for shoppers and companies by means of a scan-and-pay service, has raised $6 million in seed funding led by Addition, the enterprise capital agency headed by former Tiger International govt Lee Fixel. Flourish Ventures and different strategic angel buyers participated within the spherical, which is able to assist the startup speed up product growth and buyer and enterprise acquisition in Egypt.

Flash, off the again of acquiring approval from the Central Financial institution of Egypt to function as a technical fee aggregator, permits clients to buy with their telephones by including any current financial institution card or digital pockets to the app and scanning a QR code that’s offered by a enterprise, in-store or on-delivery. This manner, companies can settle for funds without having the tasking technical integration sometimes encountered with costly NFC-enabled point-of-sale (POS) techniques.

“We’re eliminating the necessity for money or carrying playing cards for our shoppers and the POS machine on the service provider aspect,” stated Erik Gordon, Flash co-founder and CEO, in an interview with TechCrunch. “With QR codes, companies don’t have to fret about integration, setup and upkeep charges and it’s low tech, so anybody with a digital camera on their cellphone pays that manner.”

The inefficiencies that exist in a really cash-based society corresponding to Egypt are one thing Gordon seen throughout his time at Uber as head of market for the North African nation and later the MENA area. In line with the chief govt, 90% of Uber’s rides had been paid in money. When collected from the drivers on the finish of every day, this become piles of cash being counted in warehouses, which led to fraud and theft.

Discovering methods to cease this leakage, which damage shoppers and companies in Uber’s ecosystem of merchandise, was a large headache for his group. Whereas they got here up with stopgaps, Gordon, alongside co-founder Sherine Kabesh (one other Uber alumnus who labored because the ride-hailing big’s head of promoting in Egypt), determined to tackle a brand new problem to construct a platform they thought addressed the problems confronted at Uber and was additionally in alignment with Egypt’s monetary inclusion technique.

The fintech, based in 2021, supplies its providers in partnership with the Egyptian financial institution Banque Misr. In a press release, Kabesh stated Flash securing license approval and financial institution partnership “strengthens our dedication to creating the cashless ecosystem, introducing new merchandise, and diversifying our digital fee portfolio,” which incorporates automated invoice funds and behavioral insights into spending, as an example. Flash has a number of rivals throughout its slew of merchandise, together with Telda, Khazna and Paymob.

L-R: Erik Gordon and Sherine Kabesh (Flash co-founders and Uber alumni)

E-commerce platforms and companies whose fee strategies embrace money on supply — pharmacies, eating places, fast-food chains and grocery retailers — are Flash’s essential clients. Round 80% of products bought on-line in Egypt are paid COD, per a report; amongst different elements driving this, shoppers want to obtain the product earlier than paying. The issue, nevertheless, is that many companies don’t present a POS choice on supply. As such, “Flash on Supply” permits these companies to current a QR code to clients, which could be scanned on the level of assortment. Whereas the executives declined to disclose what number of retailers (and finish clients) are utilizing its platform, they are saying the two-year-old fintech goals to serve over 100 companies within the subsequent 12 months. A few of its present enterprise clients embrace Homzmart and Rabbit Mart.

In the meantime, funds made on supply or in retailer are settled the next day, which, based on Gordon, “is the very best out there.” The chief govt officer says along with being cheaper than different types of digital funds, the next-day settlement offers Flash a bonus over present digital funds merchandise, whose settlement instances take longer (as much as every week generally), and international fee strategies, together with Apple Pay and Google Pay (settlement may take as much as 5 days) ought to they enter the Egyptian funds panorama sooner or later.

“The price of the enterprise will probably be much less with Flash in comparison with one thing with Apple Pay as a result of Apple, the cardboard corporations and banks are all taking a slice versus the type of path Egypt goes, which is analogous to what’s occurred in India the place QR codes, cheaper for companies, have proliferated and turn out to be the usual,” stated Gordon, additional stating the professionals of QR codes versus NFC tech. “The central financial institution can be opening this instantaneous fee community as much as third events, which might additionally allow instantaneous settlement. So long term, I feel we are able to additionally carry out instantaneous settlement and decrease transaction prices.”

That’s to not say QR code know-how doesn’t include cons, a few of which embrace tampering with codes or putting fraudulent codes over actual ones to divert funds. So how does Flash keep away from this? Sometimes, companies on the platform are onboarded in compliance with laws set by the CBE and Banque Misr, permitting Flash to find out in the event that they’re legit. Afterward, solely QR codes generated by Flash (for companies) will work with the Flash app (for patrons), stated Gordon. “Any cash paid to a QR code can solely find yourself within the account of that enterprise. Flash by no means touches the cash; it goes straight from our associate financial institution to the enterprise’ checking account,” the CEO remarked. “So if somebody stole a QR code, it wouldn’t make sense as a result of any cash paid to it may solely go to the enterprise.”

Andrew Miskiewicz, an investor at Addition, noting why the New York-headquartered agency backed Flash, stated the fintech is “remodeling the funds panorama in Egypt, simplifying the complicated transactional course of for shoppers and companies with a secure and easy-to-use software.” The fintech, which claims to be processing 50,000 transactions, is approaching over 10 million Egyptian kilos (~$324,000) in cumulative transaction worth. On the similar time, its income, constructed from charging companies a processing price, is rising 30% month-on-month, Gordon stated within the interview.

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