How To Establish & Remove Key phrase Cannibalization


Questioning why you don’t appear to be rating extremely for key phrases that you simply’re undoubtedly concentrating on?

Wish to know what content material cannibalization may very well be costing you and how one can fight it successfully?

On June 28, I moderated a webinar with search specialists Jon Earnshaw, Chief Product Evangelist, and Sophie Moule, Head of Product & Advertising at Pi Datametrics.

Earnshaw and Moule confirmed various kinds of content material battle and easy methods to resolve them to optimize your web site for higher search engine rankings.

Right here’s a abstract of the webinar. To entry the whole presentation, full the shape.

What Is Key phrase Cannibalization?

Key phrase cannibalization is when completely different web site pages attempt to rank for a similar key phrases. This could make it exhausting for Google to determine which web page to point out in search outcomes.

This could trigger cannibalization if Google can’t differentiate which content material to prioritize.

This situation is about key phrases, not URLs. It means one web page would possibly compete with one other for a similar key phrases in your website.

[See what cannibalization looks like] Immediately entry the on-demand webinar →

Major Varieties Of Cannibalization

There are various kinds of cannibalization:

  • Inside
  • Worldwide
  • Subdomain

However right now, we’ll give attention to inner cannibalization.

99% of the time, cannibalization of your pages is all the way down to certainly one of these 4 circumstances:

  1. Overlapping theme.
  2. Authority injection.
  3. Poor inner linking.
  4. Non-contextual optimisation.

[Discover what it looks for each case] Immediately entry the on-demand webinar →

How To Establish Totally different Varieties Of Cannibalization

Right here’s easy methods to spot the frequent sorts of cannibalization:

  • Suspicious Flux – Inside linking isn’t sorted out, capitalization.
  • Content material Evolution – Conflicting pages as a consequence of content material like rumors, releases, and evaluation articles.
  • Inline Battle – Conflicting pages primarily based on search phrases.

[Get examples] Immediately entry the on-demand webinar →

When you’ve recognized the kind of cannibalization, you possibly can repair it.

How To Repair Cannibalization

You may repair cannibalization by way of varied methods:

  • Downgrade theming by altering the title after which boosting with hyperlinks.
  • Merge 301 pages or merge two pages into one.
  • 301 older content material to your chosen doorway.
  • Hyperlink to the web page that you simply wish to be the doorway.
  • Noindex / archive content material that’s competing.
  • Create hubpages.

[See these tactics action] Immediately entry the on-demand webinar →

Boost Your SEO: How To Identify & Eliminate Keyword CannibalizationPicture created by Pi Datametrics, June 2023

How To Monitor Cannibalization

When you’ve fastened the issue, it’s essential to watch key phrase cannibalization day by day by successfully monitoring:

  • All URLs.
  • Prime 100.
  • All rivals.
  • The previous.

[Discover the tools to track] Immediately entry the on-demand webinar →

Key Takeaways

  • You’ll have cannibalization.
  • It really works on the key phrase stage.
  • You will need to make the choice.
  • It may be prevented.

[Slides] Increase Your search engine optimisation: How To Establish & Remove Key phrase Cannibalization

Right here’s the presentation:

Be part of Us For Our Subsequent Webinar!

KPIs, Metrics & Benchmarks That Matter For search engine optimisation Success In 2023

On July 26, be part of Conductor’s search engine optimisation and content material advertising specialists as they information you thru their analysis on the newest search engine optimisation benchmarks and insights by trade for 2023. Uncover the perfect methods to make the most of these common KPIs to your natural methods.


Picture Credit:

Featured Picture: Paulo Bobita/Search Engine Journal



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