New coverage replace to spice up belief and transparency on Google Play

Posted by Kobi Gluck, Director, Product Administration, Google Play Developer

One of many some ways we preserve Google Play a secure and trusted platform is by verifying the identification of builders and their fee info. This helps forestall the unfold of malware, reduces fraud, and helps customers perceive who’s behind the apps they’re putting in.

For instance, we require builders to confirm their e-mail handle and cellphone quantity to guarantee that each account is created by an actual particular person, with actual contact particulars.

Immediately, we’re asserting expanded developer verification necessities in our Play Console Necessities coverage. As a part of this replace, we’ll additionally share extra developer particulars in your app’s retailer itemizing web page to assist customers make assured, knowledgeable selections about what to obtain.

Right here’s a fast take a look at what’s new.

Requiring organizations to supply a D-U-N-S quantity

Whenever you create a brand new Play Console developer account for an group, you’ll now want to supply a D-U-N-S quantity. Assigned by Dun & Bradstreet, D-U-N-S numbers are distinctive nine-digit identifiers which are extensively used to confirm companies.

As a result of we’ll use D-U-N-S numbers to confirm your small business info through the account creation course of, it is essential to verify the knowledge that Dun & Bradstreet has about your small business is updated earlier than making a developer account. You may additionally be required to submit official group paperwork to assist us to confirm your info.

If you happen to’re unsure in case your group has a D-U-N-S quantity, you’ll be able to examine with Dun & Bradstreet or request one at no cost. The method can take as much as 30 days, so we encourage you to plan forward. Be taught extra.

Moving image with trext reads Boosting trust and transparency in Google Play
Organizations might want to present a D-U-N-S quantity

Constructing person belief by serving to them make extra knowledgeable selections

We’re renaming the “Contact particulars” part in your app’s retailer itemizing to “App help” and including a brand new “In regards to the developer” part to assist customers be taught extra about you. “App help” might present your app’s help e-mail handle, and you may select to point out your web site and help cellphone quantity. “In regards to the developer” might present verified identification info like identify, handle, and phone particulars.

Examples of the brand new “App help” part for particular person accounts (on the left) and organizations (on the proper). These examples are topic to vary.

Protecting developer info updated

When you create a brand new Play Console developer account and we’ve verified your particulars, you’ll be eligible to begin publishing apps on Google Play.

If at any level we are able to’t confirm your info, like your authorized identify or handle–we’ll get in contact and ask you to reverify your info to keep away from having your apps faraway from Google Play.


On August 31, we’ll begin rolling out these necessities for anybody creating new Play Console developer accounts. Your “In regards to the developer” part might be seen to customers as quickly as you publish a brand new app. Over the primary couple of months, we’ll hearken to suggestions and refine the expertise earlier than increasing to present builders.

In October, we’ll share extra info with present builders about easy methods to replace and confirm present accounts.

Thanks for partnering with us as we proceed to make Google Play a secure and trusted platform for everybody.

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