Samsung Electronics has launched a brand new international movie as a part of the “Be a part of the flip aspect” marketing campaign, offering teasers for the following era of Galaxy gadgets anticipated to launch later this month at Galaxy Unpacked 2023.
Constructing on the primary “Be a part of the flip aspect” video launched final September, the brand new marketing campaign video continues the marketing campaign theme, calling on folks to lean into their fascination with innovation. In a enjoyable and playful approach, the movies showcase the distinctive methods foldables can be utilized and the way they problem every thing customers learn about an odd smartphone. The brand new marketing campaign video highlights the perceived obstacles folks face once they take into account stepping away from the established order, regardless of seeing the compelling advantages on the opposite aspect. By means of the marketing campaign, Samsung invitations customers to defy the norm and to take pleasure in new and distinctive experiences on the flip aspect.
“The flip aspect itself is about greater than only a machine — it’s a mind-set. A way of life. It’s a brand new and open world the place higher experiences are ready for these prepared to step past the boundaries of conference and take a look at one thing new,” mentioned Sonia Chang, Vice President of Model Advertising Group of Cell eXperience Enterprise at Samsung Electronics. “With the Galaxy Z collection, Samsung offers innovation that defies the norms, redefining what a smartphone can do and stepping past standard boundaries to open a brand new world of experiences.”
Try the video under to view the brand new “Be a part of the flip aspect” season 2 video and keep tuned to see how Samsung pushes the boundaries of innovation with essentially the most rigorously designed cellular experiences but at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST (7:00 a.m. ET) reside on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel.